تخطي إلى معلومات المنتج
1 of 1

AL REWAYA BOOK STORE

Blue Ocean Shift

Blue Ocean Shift

Regular price Dhs. 82.00 AED
Regular price Sale price Dhs. 82.00 AED
Sale Sold out
Tax included. Shipping calculated at checkout.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Author name

 

Publisher

 

Publication year

 

Pages

 

 W.can kim

 Macmillan GB


 2022

 336

We have 5 in stock
View full details